Serve eclectic, St Kilda-style, wherever you live.

Rock any occasion with our curated collection of stylish, quality pieces delivered fresh to your door. Born in Melbourne, we have boots on the ground and are sharing our latest finds so have everything bold, bright, fun and comfy to unleash your fashion potential.

EXPLORE OUR COLLECTION

Fresh New Arrivals

YOUR SECRET WARDROBE WEAPON TO STAYING UP-TO-DATE.

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Fun, Stylish & Easy-to-Wear

COME FOR AN UPDATED LOOK, STAY FOR THE CONFIDENCE BOOST

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Our Curated Collections

Give the Gift of Style

THE EASIEST WAY TO SPREAD JOY!

Choose any amount and let your loved one pick their own favourite fashion finds. We'll email it to you and you can spread joy in a few clicks!

INSTORE GIFT CARDS

We've Got You

Family owned and operated

Adelaide, our owner and buyer at Instore Clothing has combined her own style and natural talent with years of experience to present a consistent collection of easy to wear, stylish fashion. Find our story here.

Fashion-forward and affordable

We offer a curated collection of stylish, playful, and high-quality clothing at prices that won't break the bank. Stay on-trend without compromising your budget.

Keep an eye on our sale items.

Personalised style advice

Whether online by chat, or in store, our friendly and knowledgeable staff are always ready to provide honest opinions and personalised style advice, ensuring you find pieces that make you look and feel amazing. Chat to us.

Quality and longevity

We believe in offering clothing that stands the test of time. Our pieces are crafted with care and attention to detail, ensuring you get great value and lasting style. See more about the brands we stock.

For all ages and sizes

We pride ourselves on being able to cater for all shapes and sizes as well as a broad range of ages.

Adelaide & the Team's Picks

NEW SEASON AVAILABLE NOW

Rubyyaya

      

Rubyyaya celebrates the duo’s love of travel and artisanal products while promoting fair labour practices. Rubyyaya is designed to offer countless combinations of effortless elegance. The Rubyyaya brand targets an attitude rather than age and offers a refreshing sense of escape.

The Rubyyaya team has been working with the same family owned Indian factories for the past 20 years.

SHOP RUBYYAYA

Autumn New Arrivals

Elevate Your Autumn Style with Our Collection of Knits, Sweaters and Tops

Find Your New Favourite

+ On Sale: Save up to 70% +

SHOP OUR OUR MASSIVE SALE NOW AND SNAP UP A BARGAIN

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What our Customers Say

  • Matilda ...

    Great range of brands, styles, sizes and price points ... this place has got it all! All the staff are so friendly and helpful too.

  • Meg ...

    Love shopping at InStore. Great brand mix, lovely customer service that always go above and beyond. Thanks ladies xx

  • Sonia ...

    Always something new instore. Love shopping there funky pieces, fashionable and fresh, very friendly service too.

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