Serve eclectic, St Kilda-style, wherever you live.

Slay any occasion with our curated collection of stylish, quality pieces delivered fresh to your door. Born in Melbourne, we have boots on the ground and are sharing our latest finds so have everything bold, bright, fun and comfy to unleash your fashion potential.

EXPLORE OUR COLLECTION

Fresh New Arrivals

YOUR SECRET WARDROBE WEAPON TO STAYING UP-TO-DATE.

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Fun, Stylish & Easy-to-Wear

COME FOR AN UPDATED LOOK, STAY FOR THE CONFIDENCE BOOST

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Our Curated Collections

Give the Gift of Style

THE EASIEST WAY TO SPREAD JOY!

Choose any amount and let your loved one pick their own favourite fashion finds. We'll email it to you and you can spread joy in a few clicks!

INSTORE GIFT CARDS

We've Got You

Family owned and operated

Adelaide, our owner and buyer at Instore Clothing has combined her own style and natural talent with years of experience to present a consistent collection of easy to wear, stylish fashion. Find our story here.

Fashion-forward and affordable

We offer a curated collection of stylish, playful, and high-quality clothing at prices that won't break the bank. Stay on-trend without compromising your budget.

Keep an eye on our sale items.

Personalised style advice

Whether online by chat, or in store, our friendly and knowledgeable staff are always ready to provide honest opinions and personalised style advice, ensuring you find pieces that make you look and feel amazing. Chat to us.

Quality and longevity

We believe in offering clothing that stands the test of time. Our pieces are crafted with care and attention to detail, ensuring you get great value and lasting style. See more about the brands we stock.

For all ages and sizes

We pride ourselves on being able to cater for all shapes and sizes as well as a broad range of ages.

Adelaide & the Team's Picks

AVAILABLE NOW

Cartel and Willow

Established in 2013, Cartel & Willow was founded in Melbourne, Australia.

Designed by women, for women. Offering essential styles and silhouettes to elevate your wardrobe every season. This is represented through creating statement, high quality products that will last.

Explore their beautiful new collection.

SHOP CARTEL & WILLOW

BRIGHTEN UP THE COLD MORNINGS

Esmaee Lincoln Coat

Luxe wool blend fabrication with a collared neck, double-breasted and fully lined. Your commute has never looked so good!

MORE PICS

+ On Sale: Save up to 70% +

SHOP OUR OUR MASSIVE SALE NOW AND SNAP UP A BARGAIN

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What our Customers Say

  • Matilda ...

    Great range of brands, styles, sizes and price points ... this place has got it all! All the staff are so friendly and helpful too.

  • Meg ...

    Love shopping at InStore. Great brand mix, lovely customer service that always go above and beyond. Thanks ladies xx

  • Sonia ...

    Always something new instore. Love shopping there funky pieces, fashionable and fresh, very friendly service too.

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